The VW Crisis
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Listen to an interview on the VW Crisis (”Volkswagen The Dog”) that aired on Chicago’s WGN: http://bit.ly/1FDHxkN. Hubris and lies always have the same result.
Steven Fink - President and CEO of Lexicon Communications Corp., the world's oldest and most experienced crisis management firm - weighs in on topical crises. He is the author of the bestselling Crisis Management: Planning for the Inevitable, the first book ever written on the topic, and the more recently-published Crisis Communications: The Definitive Guide to Managing the Message.